Business benefits of implementing TrustDefender

• Differentiate!
• Deliver the technology to customers without complexity
• Empower your customers
• Regulation and compliance
• Education
• Low Cost

Note: See below for further details

Visit the TrustDefender Blog for updates on the latest financial malware threats.

The Challenge - Build Customer and Industry Confidence in your Financial Institution's Brand

Over the past few years, online banking and transaction fraud losses have increased significantly for all financial institutions worldwide.

In most cases, financial institutions continue to invest millions in new technology, including mobile computing solutions, to empower the customer to access more products anywhere and at any time globally, but there is still the challenge of security and ensuring that customer and investor confidence is maintained.

To meet this challenge, many financial institutions have invested in programs to educate customers on best practice online security precautions, which helps to protect the enterprise environment from attack in addition to meeting strict regulatory and compliance requirements.

However, with all this investment in fighting online crime, online crime grows and the battle continues. The online criminal has increased in his level of sophistication and has moved on to the weakest point in the security chain, (the customer) by attacking the online customer's computing device used to access to transact online, including accessing personal accounts, trading shares, provide information to financial institutions and other transaction scenarios.

We ask why?

Customers are global, generally time poor and are not security savvy… or they just don't care! They just want to log on, make their transaction and log off.

People know a lot about malware and have heard of the associated crimeware jargon (Trojans, viruses, Rootkits, etc), however many, when pushed, will not be able to articulate the true e-security risks and threats posed by today's ultra-modern and ultra-sophisticated malware.

Thus most customers do not know the true security health state of the computer they are using before they begin typing in confidential details to access their financial account, pay bills, make purchases, trade shares or generally transact online.

In most cases existing security solutions that are deployed at the customer device or at the enterprise are loosely connected, if at all........there is no warning to the consumer when their security has been compromised and certainly the financial institution is usually unaware or has no way of knowing.

This poses a challenge for financial institutions - can they deliver a flexible solution that is cost neutral, improves the customer's online practices and meets the true security needs of the customer in a user friendly manner while reducing backend costs?

What TrustDefender delivers

TrustDefender has developed an advanced online transaction security solution that focuses on the customer’s user experience by embracing today's Web 2.0 environment to improve their overall online practices. 

In addition, TrustDefender also focuses on the needs of financial institutions, thereby enabling them to combat online criminals end-to-end or enterprise-to-customer.

TrustDefender complements existing security initiatives that may already be deployed by the institution, such as analytical tools, hardware devices/tokens or 'out of band solutions' including texting (SMS to mobile phone). This means protecting the customer who is operating outside the financial institution’s enterprise security environment.

TrustDefender provides an ‘on demand’, real time online transaction security solution that reaches beyond the enterprise, reducing online fraud and integrating the customer into the overall security chain whenever they carry out an online transaction at any time, anywhere in the world.

TrustDefender enables:

• the financial institution to assess, apply specific security rules and policies in real time, based on the security health of the customer computing device before the customer inputs their ID/password or security authentication code and during each session.

• Additionally, TrustDefender monitors the security health of the computer and secures the customer’s computing device for the period of the transaction without any changes to the customer OS.

• This means protecting the customer from any potential threats posed by unknown applications or known spyware/malware/crimeware that may be residing on a computing device.

• The financial institution is then able to increase the level of ‘customer confidence’ in the online transaction and utilise security as an enabler for brand loyalty.

This is done by providing access to appropriate technology (TrustDefender) that will minimise the chances of successful attacks by known and even previously unknown spyware/malware or other online criminal activity.

TrustDefender focuses on where the current security model is broken!

TrustDefender is essentially an ‘insurance tool’ for the financial institution which also provides the customer with the assurance that they are protected.

Business benefits for financial institutions

Differentiate

• Provide peace-of-mind to trust your brand and your website
• Generate brand loyalty
• TrustDefender OEM solution specific to your online business

Deliver the technology to customers without complexity

• Very easy to integrate for financial institutions and the customer (works in almost any environment)
• No changes made by TrustDefender to the customers computing device Operating System (OS)
• Independent of browsers
• Quiet mode operation – no pop-ups when integrated
• Transparent feedback via the Web 2.0 environment

Empowering your customers

• Enhances the customer experience
• Boost consumer confidence
• User friendly
• Near-transparent security solution for your customers
• Assurance that the customer is visiting the legitimate merchant website
• Protect your customers against Identity Theft and Online Fraud
• Assurance that their computer is safe & secure when accessing your website
• Secure transactions including IDs, passwords, authentication token codes and customer private and confidential information when transacting with your institution's website
• Optional upgrade to consumer focused "Gold Edition" covering additional banking and general merchant websites

Regulation & Compliance

• Visibility of the endpoint computer security health in real-time
• Disable threats on the customers endpoint computing device for period of the transaction
• Verify authenticity of a transaction using TrustDefender's unique '80 parameter verification process'
• Ability to apply security policies and rules for each instance of a transaction
• Restrict transaction where a credit card is being used from a compromised computer or a high risk computer
• Mitigate risk
• Real-time Audit and Reporting
• Compliments existing security infrastructure both at the customer computing device and within the merchant or enterprise simultaneously

Education

• Disable threats on the customers endpoint computing device in real-time
• Ability to provide real-time feedback via the Web 2.0 environment to educate the customer on the security health of their computing device being used to make a purchase

Cost

• The cost of a postage stamp per customer per year
• Save on additional backend costs generated with every occurance of fraud i.e. helpdesk, recovery agents, fraud consultants, mailouts, public relations, security consultants and more.
  
• Low TCO

Contact TrustDefender Now!